An Indian song, Naatu Naatu from the movie RRR made history at the Oscars when it beat stiff competition from the likes of Rihanna and Lady Gaga to win Best Song.
The song from the blockbuster film in the Telugu-language is also the first Indian film song to win an Oscar.
Naatu Naatu has captured the hearts of listeners across the world who particularly love its reverberating beat and perfectly choreographed dance routines. And thus has inspired new trends and challenges on social media channels especially Tiktok.
Composer MM Keeravani, accepting the award on Sunday at the Dolby Theater acknowledged the influences of songs by American pair, The Carpenters and said the award made every Indian proud.
The official account of the Movie on Twitter also described it as a ‘surreal moment’.
“We’re blessed that #RRRMovie is the first feature film to bring INDIA’s first ever #Oscar in the Best Song Category with #NaatuNaatu No words can describe this surreal moment.Dedicating this to all our amazing fans across the world. THANK YOU! JAI HIND!,” it posted.
We’re blessed that #RRRMovie is the first feature film to bring INDIA’s first ever #Oscar in the Best Song Category with #NaatuNaatu! 💪🏻
No words can describe this surreal moment. 🙏🏻
Dedicating this to all our amazing fans across the world. THANK YOU!! ❤️❤️❤️
JAI HIND!🇮🇳 pic.twitter.com/9g5izBCUks
— RRR Movie (@RRRMovie) March 13, 2023
The song was also performed on Oscar night by Mr Bhairava and his co-singer Rahul Sipligunj receiving a standing ovation from the audience.
Naatu Naatu has already bagged a Golden Globe for the best original song and the Critics’ Choice award for the best song since its release.
However, the song’s win has been met with shock and outrage from Black twitter and other quarters who felt Rihanna and Tem’s Lift Me Up was a better fit for this year’s award.